Santa Barbara Bay Card (Front)

Originally uploaded by quartermane

Our client Future Foods is promoting their Santa Barbara Bay® brand of Greek yogurt dips this week at a New York tradeshow.

The PR team came to me at the last minute asking if I could put together a sort of online pressroom for the brand, including recipes and product info, along with a promotional card to be handed out at the show.

Of course, this was an opportunity to add a little creativity to the typically bland world of B2B PR. Since losing Armorsmith, creative jobs for me have been few and far between. I’m often given the task of updating copy on client websites or designing lackluster e-mail blasts, which of course is due to Microsoft Outlook’s severe limitations. When I do get to work on a new client website, I’m usually just given the task of building out an already-designed mockup and launching the final product.

Santa Barbara Bay’s “minisite” may not be the most creative or beautiful thing ever, but it is something I can say I created from the ground up. And the team was pleased.

The promo card was also my first solo print job for a client, and I think it came out pretty well.

Here’s a link to the pressroom: www.santabarbarabaypressroom.com

View the flickr set here: Santa Barbara Bay Pressroom Set on Flickr

All copyrights apply. Santa Barbara Bay is a registered trademark of Future Foods.