Armorsmith — My First Client

Armorsmith — My First Client


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Originally uploaded by quartermane

MB&A brought me on board because they were impressed with my portfolio, especially the Wikipedia campaign. They said I had a fresh look at modern design — a good complement to my supervisor whose been doing this for 30 years.

They were having a hard time resonating with their new client, Armorsmith, a manufacturer of combat body armor. The look of the campaign was supposed to be grungy, hard-edged and focused toward a younger demographic. My supervisors believed that I had the ability to mesh well with the needs of this client.

Although my supervisor designed the logo for the company, I was given near-complete control over all the other visual marketing for the company. Below, you’ll see the majority of the marketing materials for the campaign.

While for a time, it looked like the Armorsmith was going to be awarded a contract with the US Marines, problems within the company arose and the brand is now defunct. Please keep in mind that all copyrights still hold.

Included in the campaign: A fully-functioning website, product datasheets, promotional t-shirts, caps & window decals, magazine adverts, and posters.

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